Search results for: technology

MarTech

Third-party cookies: is your B2B marketing about to crumble?

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

B2B Audiences // B2B Strategy // Industrial

Need a B2B persona for production managers in an industrial setting?

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

ABM Programs // B2B Creative // B2B Events // B2B Marketing

Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023 

B2B Branding // B2B Strategy

How should you budget for the right balance for brand and sales activation campaigns when targeting a niche?

Technology

What do B2B marketers need to know from Technology for Marketing 2023?

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

B2B Campaigns // B2B Strategy // Industrial // MarTech // Professional Services // Technology

Should B2B marketers be using Threads (instead of X) when targeting a niche?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

Artificial Intelligence (AI) // B2B Content Marketing // Technology

The Apple Vision Pro: the calm before the storm?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Strategy // Professional Services // Technology

How do you build your list of prospective niche B2B companies for an ABM campaign?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

Work Practices & Wellbeing

Velo recognised in Campaign Magazine’s Best Places to Work

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why should B2B Customer Advocacy Programs be more than just stories?

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

B2B Campaigns // B2B Strategy // Technology

How to build an SEO strategy when promoting a technology brand

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

Artificial Intelligence (AI) // B2B Content Marketing // B2B Storytelling // B2B Strategy

An overview to ChatGPT and how it can help B2B marketers

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Strategy

How does brand awareness in a B2B niche lead to growth?

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Strategy

Why should you target the 95% of your audience that are not in the market?

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Campaigns // B2B Creative // B2B Marketing // B2B Marketing Agency Selection // B2B Strategy

An agency selection scorecard for B2B marketers that target a niche