Search results for: industry

B2B Audiences // B2B Marketing

Women in B2B marketing: celebrating impact and inspiring inclusion

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

B2B Audiences // B2B Branding // Professional Services

Need a B2B persona for targeting Facilities Managers or Buildings Managers? 

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for senior HR Leaders? 

Work Practices & Wellbeing

Is well-being in an agency the responsibility of the company or the individual?

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Events // B2B Marketing // Industrial

What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality. 

ABM Programs // B2B Creative // B2B Events // B2B Marketing

Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023 

B2B Branding // B2B Strategy

How should you budget for the right balance for brand and sales activation campaigns when targeting a niche?

B2B Strategy // Customer Experience

What are the key takeaways for B2B marketers from Brighton SEO 2023?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

B2B Marketing Agency Selection

Why is it called “winning” a new client when a good client-agency relationship is a partnership?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Technology

Why should B2B marketers that target a niche consider Piwik Pro as an alternative to GA4?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Strategy // Professional Services // Technology

How do you build your list of prospective niche B2B companies for an ABM campaign?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

Work Practices & Wellbeing

Velo recognised in Campaign Magazine’s Best Places to Work

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study? 

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why should B2B Customer Advocacy Programs be more than just stories?

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

B2B Campaigns // B2B Strategy // Technology

How to build an SEO strategy when promoting a technology brand

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Strategy

How does brand awareness in a B2B niche lead to growth?

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Strategy

Why should you target the 95% of your audience that are not in the market?

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector